July 2019 Income Report |

Back to normality after yesterday’s big announcement, here’s July 2019’s income report:

The Figures

	July 2019	June 2019
Monthly Recurring Revenue	$4,136	$4,165
Paying customers	54	55
- Personal Plan	16	17
- Startup Plan	27	27
- Corporate Plan	11	11
Unique users on landing page	753	595
New Free Trial sign ups	19	16
Free Trial sign up rate
New Paying customers	0	3
Lost Paying Customers	1	1
Free Trial to Paying conversion
End to End conversion
Profit	£1,091.49	£-115.26

Well, that was a pretty dismal month, but then, I had been preoccupied with getting a job. I was surprised to see a slight surge in impressions, but zero conversions is pretty disappointing. On the plus side it was a great month for profit, which is simply because I had a customer change from monthly to annual payments.

Revenue & Profit

Goals

Well, I didn’t stick to last months goals at all. I did start working on re-doing the documentation, but didn’t get a chance to finish it. I’ve also abandoned all marketing now, so I didn’t make any changes to the PPC campaign.

I also don’t really have any goals for this month now, other than finish the documentation. Everything’s a bit unknown at the moment, I’d still like to move these posts on to a personal blog, so maybe I’ll try to get that set up.

Thanks for reading.

- Matt