July 2019 Income Report

Back to normality after yesterday’s big announcement, here’s July 2019’s income report:

The Figures

  July 2019 June 2019 Change
Monthly Recurring Revenue $4,136 $4,165
Paying customers 54 55
- Personal Plan 16 17
- Startup Plan 27 27
- Corporate Plan 11 11
Unique users on landing page 753 595
New Free Trial sign ups 19 16
Free Trial sign up rate
New Paying customers 0 3
Lost Paying Customers 1 1
Free Trial to Paying conversion
End to End conversion
Profit £1,091.49 £-115.26

Well, that was a pretty dismal month, but then, I had been preoccupied with getting a job. I was surprised to see a slight surge in impressions, but zero conversions is pretty disappointing. On the plus side it was a great month for profit, which is simply because I had a customer change from monthly to annual payments.

Revenue & Profit


Well, I didn’t stick to last months goals at all. I did start working on re-doing the documentation, but didn’t get a chance to finish it. I’ve also abandoned all marketing now, so I didn’t make any changes to the PPC campaign.

I also don’t really have any goals for this month now, other than finish the documentation. Everything’s a bit unknown at the moment, I’d still like to move these posts on to a personal blog, so maybe I’ll try to get that set up.

Thanks for reading.

- Matt