April 2019 Income Report
And there was me thinking nothing really happened in March, when along comes April to claim the “nothing to see here” award:
|April 2019||March 2019||Change|
|Monthly Recurring Revenue||$4,196||$4,196|
|- Personal Plan||15||15|
|- Startup Plan||28||28|
|- Corporate Plan||11||11|
|Unique users on landing page||1,197||1,099|
|New Free Trial sign ups||14||15|
|Free Trial sign up rate|
|New Paying customers||2||1|
|New Freemium Customers||1||4|
|Lost Paying Customers||2||1|
|Free Trial to Paying conversion|
|Free Trial to Freemium conversion|
So apparently it’s groundhog month, and Saber operates a strict “one in, one out” policy. The only thing of interest is the lack of profit, as I had to pay my annaul big accounting bill this month.
April got off to a bad start, as I lost one of my top level customers, which always hurts. However, at the end of the month I gained a top level customer, which is a always a great reminder of the value Saber provides.
Revenue & Profit
For once I stuck to my goals of the last month. Even though I didn’t write any blog posts, I did go all in on marketing this month. A customer recommended a Udemy course on PPC advertising to me, which I found to be really insightful. That lead me to a course on landing page optimisation, which ultimately caused me to spend the last week redesigning Saber’s website.
My plan is to launch the redesigned website soon, which, assuming I learned anything from the courses, will increase conversions. After that I’ll start a PPC campaign with my newfound knowledge, and then I’ll conquer the world… of website feedback tools.
I’m actually feeling pretty good about everything. I love to learn new things, and this month has shot a hot load of knowledge all over my brainhole. Now I just need to put all this knowledge into action.
P.S. Bonus points for anyone who can guess why I chose the image for the top of this post :)