February 2019 Income Report

Wow, so February was bad. I haven’t calculated all the figures yet, as I like to write this intro before I figure out the actual numbers, but I do know that for the first time since August 2015, I didn’t get any new paying customers at all this month. In fact, it’s the only time this has happened since I started working full time on Saber. I did, however, manage to loose three paying customers, so yeah, not great:

The Figures

	February 2019	January 2019	Change
Monthly Recurring Revenue	$4,186	$4,303
Paying customers	54	57
- Personal Plan	15	17
- Startup Plan	28	29
- Corporate Plan	11	11
Unique users on landing page	956	1,065
New Free Trial sign ups	5	25
Free Trial sign up rate
New Paying customers	0	2
New Freemium Customers	2	6
Lost Paying Customers	3	5
Free Trial to Paying conversion
Free Trial to Freemium conversion
Profit	£347.90	£211.63

What a shitty month. I’ve already mentioned the complete lack of new paying customers, so now I want to draw your attention to the number of new free trial sign ups. All five of them. I honestly have no idea what happened, traffic was about standard, I changed nothing on the landing page, yet for some reason, sign ups were abysmal.

I was focused so hard on the big update that I didn’t find time to do any blogging or promotion, but on the plus side, the new update is now live, so I can finally start focusing on marketing.

Revenue & Profit

Well, revenue is down again, and still hovering around the $4,200 mark. I think at this point it’s safe to say the $5,000 MRR goal by April is not going to happen, unless I can somehow grow revenue by over $800 in one month.

Goals

So while I didn’t do any blogging this month, I did get the big update live, and while there’s a couple of supporting things still to do, such as improving the onboarding process, my primary focus this month is marketing and promotion.

Thanks for reading

- Matt